TRAFFIC COORDINATOR/CONTENT CREATOR - 078-26-N

Job description

TRAFFIC COORDINATOR/CONTENT CREATOR
Title Description: PUBLIC AFFAIRS Date Posted: 5/6/2026 Deadline: 5/29/2026 Job Number: 078-26-N Branch: Salary: $56,077 - $84,116 Union Status: NON-REPRESENTED WORK OBJECTIVE: This position is responsible for activities pertaining to gathering and reporting of traffic information during live broadcasts on WGRZ-TV. Under the direction of the Public Information Officer this employee will collect, write, record and update traffic reports for broadcast. They will also help to coordinate fill-in traffic reporters during gaps in scheduling. This person will also support the communication staff with a variety of content needs in generating and implementing marketing and communication initiatives both external and internal. This position will assist in developing advertisements and negotiating deals with radio and television personnel. ESSENTIAL FUNCTIONS: The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such duties are a logical assignment to the position. • Administers the Metro’s traffic broadcast program (e.g., gathers traffic information from police agencies, construction crews and bus drivers; gives broadcasts of traffic conditions to radio and television stations; meets with radio and television station managers; arranges trade advertising cont.). • Maintains the traffic program documentation and equipment. • Assists the creative services in the development of on-air advertising campaigns for the NFTA (e.g., developing creative ideas, contacting copywriters, compiling necessary information for radio and TV commercials, meeting with radio sales and promotional staffs, placing approved advertising buys on radio stations). • Assists Digital Content Specialist in day-to-day content support for multiple social media platforms and marketing. • Works directly with Public Information Officer and Digital Content Specialist to establish a consistent message across all social channels. • Monitor social media trends to inform content opportunities and maintain content in an engaging manner. • Performs a variety of other related minor duties as required. KNOWLEDGE, SKILLS and ABILITIES: Knowledge of local geography to interpret problems and the effect it will have on traffic patterns. Knowledge of broadcasting procedures, policies, regulations and methods. Knowledge of local radio and television formats and ratings. Knowledge of English usage. Ability to effectively and quickly organize data. Ability to communicate effectively, both orally and in writing (e.g., to write and transmit information in a comprehensible manner to the public, to report conditions on various radio and television stations). PHYSICAL REQUIREMENTS: Tasks involve the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (5-10 pounds). ENVIRONMENTAL REQUIREMENTS: Work is performed in usual office conditions with rare exposure to disagreeable environmental factors. MINIMUM QUALIFICATIONS: A Bachelor’s degree in Communications with an emphasis in radio and television broadcasting and a minimum of (5) years of experience, or an equivalent combination of education, training and experience. Familiar with Loomly or other content scheduling programs. NOTE: TO APPLY: Send NFTA employment application, resume and cover letter specifying the job number #078-26-N to: NFTA Human Resources 181 Ellicott Street Buffalo, NY 14203 Or email to: application_intake@nfta.com OTHER: The Niagara Frontier Transportation Authority is an Equal Opportunity Employer All people with disabilities are encouraged to apply.

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