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MARKETING COORDINATOR

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The Marketing Coordinator, reporting directly to the Public Information and Communications Officer, is responsible for coordinating the Chatham Area Transit Authority’s marketing and business development strategies. This role involves overseeing the creation and execution of marketing campaigns, enhancing brand visibility, and identifying growth opportunities to increase ridership and pass revenue. The coordinator will work closely with various departments to ensure a cohesive approach to market outreach and community engagement.

Essential Job Functions: Strategic Planning and Execution: Develop strategic marketing plans that align with the organization’s objectives and market opportunities.

Oversee the execution of marketing campaigns, specifically the FY2026 Strategic Business Marketing Plan, ensuring goals of increasing brand awareness and ridership are met.

Identify and assess new opportunities for business growth, including partnerships, sponsorships, pass program development and implementation, and new market segments.

Develop and maintain relationships with business partners, stakeholders, and the community .

Brand Management: Ensure that all marketing, route schedules, and promotional materials adhere to Chatham Area Transit Authority’s brand guidelines.

Monitor and analyze market trends to keep the brand competitive and relevant.

Reporting and Analytics: Utilize analytics tools to track campaign performance and market dynamics, adjusting strategies as needed based on data insights.

Prepare regular reports as required on marketing activities and results, providing insights and recommendations to the Public Information and Communications Officer.

Community Engagement: Enhance public relations by coordinating ideas cross departments for technical and environmental design concepts for marketing related materials, fare media, signage, customer, and community outreach programs.

Represent Chatham Area Transit Authority at community events and conferences as approved .

Assist in multimedia communications as needed.

• Performs with excellence other duties as assigned.

Supervisory & Operational Authority: • This position will have direct report(s) as assigned by the [insert department Chief]; will be responsible for carrying out supervisory responsibilities including planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

Compliance: • Responsible for completing all mandatory training classes.

• Responsible for reviewing and complying with all CAT policies, procedures and directives.

• Responsible for ensuring all direct reports have taken all mandatory training.

Position Profile:

Education & Experience:

The preferred candidate will possess a bachelor’s degree in communications, marketing, business administration, or related field with three (3) years of marketing, sales, business development, or community relations; or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above. Prior experience with a public transit agency is a plus.

The candidate will also have strong leadership skills, excellent communication, negotiation, and interpersonal skills.

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Knowledge, Skills & Abilities:

• Strategic and analytical thinking with the ability to solve problems creatively.

• High level of initiative and ability to work well under pressure.

• Effective project management skills to manage multiple priorities.

• Ability to foster a cooperative work environment and work across departmental lines.

• Ability to read and comprehend instructions, short correspondence, and memos.

• Skilled in written and spoken communication of administrative and technical data with strong grammar/spelling knowledge of sufficient to screen own work as well as that of others; must be able to create and develop presentations.

• Analyze data and making decisions

• Conducting interviews

• Experience with AP Style writing, Canva, Microsoft Office, word processing, and other modern office equipment

• Establishing priorities, multi-tasking, organizing work, and managing projects.

• Preparing and distributing promotional materials

• Initiating and maintaining community and business contacts

• Communication and interpersonal skills as applied to interaction with coworkers, supervisors, and the general public that are sufficient to exchange or convey information and to receive work direction.

• Experience with social media platforms, and community relations

• English required, bilingual a plus.

Physical Demands:

• The Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to sit for long periods; stand; walk; use hands to manipulate, handle or feel; reach with hands and arms; and talk or hear.

Safety Requirements & Notifications: Chatham Area Transit Authority is a public transit service provider governed by requirements of the Federal Transit Administration (FTA) and Department of Transportation (DOT).

Due to the nature of some work performed at the CAT some jobs are classified as ‘Safety Sensitive’ and are subject to random testing for drug and alcohol use. All offers for employment are required to undergo pre-employment and possible random drug testing. If test shows a positive result your application for employment will be rejected, or if hired, employment may be terminated.

Work

Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly exposed to outside weather conditions. The employee is frequently exposed to moving mechanical parts. The employee is occasionally exposed to fumes or airborne particles. The noise level in the environment is moderate.

Disclaimer Statement The above statements are intended to describe the general nature and level of work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so qualified. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

As an employee in the above referenced position, I have read, understand, and agree to abide by the job description stated within.

Chatham Area Transit Authority is an Equal Opportunity Employer.

It is the responsibility of the applicant to disclose true and accurate information on their account profile and/or resume. Falsification of this information may lead to your disqualification from vacancy consideration and/or termination of employment.

Position :

15003

Code :

18-3

Location :

EXECUTIVE

Posting Start :

09/04/2025

Posting End :

12/09/9990

Details :

MARKETING COORDNATOR

MAXIMUM SALARY: $51,000.00

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MARKETING COORDINATOR

Role summary

Job description